craftbook

Why 39?

39 pages 

To help make sense of this idea, we needed rules. Following an extensive user study of two whole people (both grown-ups) we came up with the following formula: 

2 beers at the weekend because it’s the weekend

1 beer midweek as a little treat for making it thus far 

Which equates to: 

3 beers a week, 4 weeks(ish) in a month and 3 months per quarter 

Then we applied a formula not dissimilar to the Duckworth–Lewis method and came up with:

39 the magic number of beers per quarter and pages in this book

All that said… you can do what you want with it. Fill the book in a week, fill it with nothing but obscure West Coast APAs that begin with the letter “X” or dedicate 13 themed pages to each of the 3 songs titled “39” and finally lay to rest the question of… who is more betterer, The Cure, The Queen or The Tenacious D.

Compatible Cans


Your bag is empty
Start shopping